Starting a business can be hard. Creating an identity for that business can be downright frustrating. It can be hard to express what the message of the business is, or the tone or vibe that you want the business to give off.
I've sat with many business owners and had brainstorming sessions to help come up with concepts not only to create their brand identity for assisting in my works for them, but help them tell THEIR story to others. I love getting creative with my clients, being able to see things that maybe the client might not have thought about. When they shout "THAT'S IT!" when I present their final works, I know I've accomplished more than a paycheck. It's an inertia that will continue on. The spark of creation.